Planning and Financing Your Smallholding

Face it, there are some times when being big, or at least LOOKING big, can be an advantage when you’re in business. Some of your customers and some of your suppliers think that BIG means more reliability, a better price and higher quality. WE know that’s not necessarily true, but if making your company look bigger brings more customer orders, you may want to consider doing the things that will provide that look.

One of the easiest moves you can make, though the cost can vary greatly, is to incorporate. Mary Jo’s Creations, Inc., has a more “big business” feel than Mary Jo’s Custom Dolls. Please consider the tax implications before you incorporate, though, and make sure that it is right for your business. Read More

Filing for intellectual property (trademarks, copyrights and patents) is only one step in protecting your rights under the law. You must actively look for companies that are using your intellectual property and enforce your rights. No one else will do it for you. The government gives you the right to protect it in court but does not enforce your rights for you.

The problem is that it can be very expensive to protect your rights. That’s rough on small company with limited resources. Are you going to have to enforce your intellectual property? Seasoned Colorado IP attorney, Rick Martin, says, “The question isn’t: Will you have to defend your IP rights? The question is: When will you have to defend your IP rights?” Read More

Quite simply, franchising diminishes risk. Established brands have credibility with consumers. Nationwide chains have brand awareness and visibility that has sometimes taken years to develop. Established business and operating systems help franchisees hit the ground running. And federal, state, and International Franchise Association (IFA) regulations ensure that franchisors are legitimate and honourable. All of these factors give franchisees a head start over an entrepreneur who wants to start his single-unit independent business. Read More

Follow up with your prospects is extremely crucial to boost your conversion rate. However, just sending a bunch of emails reminding them about your opportunity is not gonna cut it.

I’m sure your company must have already hired a great copywriter to provide you with template emails.

However, those emails usually give you little to no result.

Why? If you have those emails, take a good look at them and ask yourself this question: Will you be interested if your someone send you an email with this kind of writing style? Most probably not…

First of all, their promotional emails are usually full of hypes that usually not used in real life. Second, those emails have no personal touch. Most of them are talking in the way that detach yourself from the audience. After all, the purpose is to let every one to be able to use those emails, hence it must be as generic as possible.

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When you find any franchise opportunities and buy into a franchise system you sign a franchise agreement that spells out precisely what you are buying. You could be buying one franchise store or possibly the right to build several store locations. You also may be looking to buy the rights to own all the stores in a particular geographic area. If you really want to think big you not only can buy the rights to a geographic area, but you can also buy the rights to sell franchises to others in your geographic area.

Each of these structures involves a different type of agreement. The offers to buy a franchise must comply with the Federal Trade Commission’s standards for a Uniform Franchise Offering Circular (UFOC), but even under the rules of the UFOC there are different types of franchise agreements you can be offered. These agreement types include single-unit franchises, multiple single-unit franchises, area-development franchises, and master franchises. The following sections briefly review each type. Read More